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DIY carpet cleaning
DIY Carpet Cleaning what are the real costs?

Is there a difference between cost and price when it comes to DIY Carpet Cleaning in Melbourne?

Have you ever browsed through parenting forums? If you have, you probably would of come across threads like this about DIY carpet cleaning:

DIY Carpet Cleaning forum“Hello, I was thinking bout getting one of those DIY carpet cleaning things from Coles or Woolies…Do they work?” HEYMAMA

OR

DIY Carpet Cleaning Melbourne forum“Hi, my carpets are in desperate need of cleaning. Instead of paying hundreds for someone to do it I was thinking of hiring one of those machines from Woolies or Bunnings and doing it myself. Has anyone hired one of these before and do they clean well? Is it worth the effort or would you just pay someone to do it? TIA”

It is quite a common question, especially for cash strapped Melbourne parents.  Let’s face it kids can be expensive, not only do you have to purchase all kinds of paraphernalia just to get them around, keep them safe, feed and entertain them, then there are all the activities, child care, education costs, it is never ending!  Usually things like small home maintenance jobs and replacing that tired old sofa are put on hold as the kids make short work of any extra cash.  Which is an odd thing, as kids also are the ones who usually spend the most time on the sofa, the rug and the carpet and they are usually responsible for most of the mess and spills!!

I can completely relate to this as I have three kids of my own.  I understand why people would look at just the price when deciding what type of carpet cleaning they should use, but I hope to show you why you shouldn’t base these types of decisions on price alone. Carpet and upholstery are major big ticket items in your home.  They are expensive to replace, so it is worth remembering this when contemplating DIY carpet cleaning as opposed to hiring a professional. This is especially relevant if you are renting! So what are the costs?

DIY Carpet Cleaning* Prices in Melbourne

  • Machine Hire $40 for 24 hours
  • Detergent      $12 for 1 Lt
  • Spotter          $9 for 500ml
  • De Foamer   $ 8 for 500ml

      Total Cost      $69

*Prices based on current rates for hiring machines from Coles, Woolworths, Bunnings, Foodworks or IGA in Melbourne, Victoria, Australia.  Use of manufacturers chemicals is mandatory when hiring machines.

These are just the basic costs of hiring the equipment and chemicals, you also need to consider the other costs;DIY carpet cleaning Melbourne damage

  • The time factor, as you will need to add in time and travel costs to and from the place of hire.
  • The biggest cost (priceless really!!) time taken out of your day to actually do the cleaning.  These supermarket machines are very small and need to be constantly filled, emptied and refilled as you clean.  This process can take 2-4 hours depending on the size of the job.
  • Drying time up to 24 hours.  These smaller machines are not particularly powerful and do not remove as much water from the carpet and upholstery as the professional machines do.
  • Professional restoration or replacement of carpet/soft furnishings. WHAT?! Yes that’s right, you need to factor this possibility in. It can, and often does go horribly wrong and the hire companies are not liable for damaged caused.  The machines usually come with good instructions, however there is a real possibility, that through inexperience, you could over wet your carpet or couch. Should this happen, they can be permanently and sometime irretrievably damaged. You may be able to call in a professional carpet or restoration specialist to fix the damage at an additional cost, but you may also end up having to replace the lot.  Of course this is worst case scenario, but it does happen.
  • If you are renting, some landlords insist on the carpets being cleaned by professional carpet cleaners and will ask to see a receipt.  They do not approve of DIY carpet cleaning, so you may need to still pay a professional to re clean the carpet.
  • If your carpet is new and covered under a manufacturer’s warranty, DIY carpet cleaning may void any warranty claims.  Usually there are very specific warranty conditions for carpet, so make sure you read the fine print.

Budget Carpet Cleaning carpet cleaning in Melbourne

Ok, so the DIY machine is cost effective, but we have all seen the amazing deals offered by some carpet cleaning companies on coupons, deal sites and the like.  Often you can find carpet cleaning companies offering prices as low as $50 for 3 rooms! So why would you go to all the trouble and effort of DIY when you can hire these guys for even less? It is a no brainer really – or is it?

There is the old adage, you get what you pay for and in this case it is very true.  Often budget priced means low quality equipment, little or no experience or training, no guarantees and the very real possibility of damage to your property.  Tempting as it may seem, I would not recommend going down this path either, as you may well find your self calling a professional carpet cleaner like Black Gold to fix the damage caused by budget priced carpet cleaners.  We have been called to countless jobs to fix mistakes left behind by inexperienced cleaners. If you can’t even clean your own carpets for $50, how do you expect a “professional” carpet cleaner to do so?

You also need to be careful of “bait and switch” tactics employed by some of these budget priced firms.  Sometimes they quote very low over the phone and then inflate the price once they are there, by adding on extras or claiming the rooms are bigger, or the carpet is dirtier than standard.

“… I have used other companies who are extremely cunning and deceiving in pricing. Having used a large company in the past like Cheap as Chips, I was quoted $66 initially and for reasons and logic that only the cleaner could justify and understand, my bill ended up to be $200…..and then $220 because GST wasn’t initially included…..”

Evan, South Melbourne

Professional Carpet Cleaning

DIY Carpet cleaning MelbourneCarpet cleaning by professionals like Black Gold Carpet Cleaning is not as ridiculously expensive, as some would have you believe. We charge by the room for residential and by the square meter for commercial properties. A standard room is usually priced from around $30 for residential.

We do not publish a price list, because we like to price each job according to it’s unique set of circumstances. Factors which can affect pricing include, distance traveled to the job, the size, the type and condition of the carpet, previous cleaning undertaken, stains, amount of foot traffic and so on. We do not have a one size fits all pricing schedule, because we know, through experience, that each job is different.  We ask questions before we quote to make sure we give an accurate price, however once we quote the price is fixed.  We do not charge extra unless you ask us to clean extra areas or unless the size or condition of the carpet is vastly different to what was discussed. Having said that, what does a professional carpet cleaner cost compared to DIY carpet cleaning?

Average 2 bedroom house from $120

That is only slightly more than DIY carpet cleaning.  What do you get for the extra $40?

  • Carpet professionally cleaned with the well maintained and safety checked equipment by qualified technicians who are fully insured.
  • Pre inspection of carpet to determine the best cleaning method
  • High quality detergents and chemicals which are suitable for your particular carpet fibre and condition of the carpet.
  • Spot treatments for those everyday traffic marks and spills
  • Satisfaction guarantee and after sales service.
  • A professional invoice/receipt for your records should it be required for real estate agents or warranty claims
  • Carpet that dries within 2-4 hours
So next time you are considering carpet cleaning, weigh up the real costs and not just the price.

Black Gold Carpet Cleaning Melbourne

 

 

 

 

Guaranteed Carpet Cleaning Melbourne
Great Expectations…Guaranteed Carpet Cleaning Melbourne

Guaranteed Carpet Cleaning Melbourne – is there such a thing?Carpet Cleaning Guarantee

Are you a serial complainer?  Do often find yourself waiting on hold for an eternity to speak to a customer service representative about a defective purchase or dodgy service? If you are, I would like to both congratulate you and thank you!  It is people like you (and me) who make businesses accountable, make them step up their game and constantly revise their products and services. Without us, consumers would be suffering from poor quality products and services with no recourse and no one who gives a damn. At Black Gold Carpet Cleaning we give a damn and we offer genuine guaranteed carpet cleaning Melbourne for all of our customers.

Carpet Cleaning Melbourne guaranteeHow to stand out in a crowd

The carpet cleaning business is highly competitive and often the only thing that sets one business apart from the other is their level of customer service.  Most of my competitors are qualified, have all the right equipment and experience, offer reasonably similar prices and guaranteed carpet cleaning Melbourne.  Customer service is what really sets me apart from the others in my area, (that and my ability to make stains disappear as if by magic!). I have made it an integral part of my business to always answer the phone in a timely manner, to be polite, to be patient, genuine, respectful and friendly.  This attitude continues when I am on the job, where gaining the trust and respect of my customers is paramount to me.  I want you to use my service over and over and to tell all your friends and family. It is, after all, much easier to market my business to happy return customers rather than always looking for new customers.

Great expectations and promises, promises!

Recently, I had an issue with a pair of cross trainers I purchased for my son – they fell apart after 2 months wear.  They were not cheap shoes, so I expected that they would last.  That is the key to customer satisfaction – expectation! In order to keep customers happy, businesses need to set realistic expectations relating to products or services and meet if not surpass those expectations.  Sometimes it is even worthwhile to set expectations a little low so that you can blow your customers away with the outstanding results or products! In this case, I paid top dollar for a well known and highly regarded brand of sports shoes which failed to meet the expectations set by the company marketing them.

When I attend a carpet cleaning job, before I even unpack my equipment, I walk through the property with you and discuss any issues, stains, spots, damage, and talk you through the expected best outcome for your particular carpet.  No two jobs or stains are ever the same so it is very important to complete this step in detail each and every time.  This way you will know what to expect and if I do better, then you should be ecstatic.

R.E.S.P.E.C.T.Guaranteed carpet cleaning Melbourne and suburbs

Unfortunately not all businesses operate this way.  I was blown away by the difference in service standards between Australia and the USA when I was seeking to return my son’s shoes.  I phoned the 1800 number, was connected to the USA customer service department and was given not only an apology, but also made to feel that I had helped the company by bringing the fault to their attention, I felt respected – another key element in customer satisfaction. I was then redirected to the Australian office, where I was referred back to the store, no apology, no responsibility, no respect.

At the store the manager asked me if my son played sport  – because that’s going to cause a lot of wear and tear.!  Imagine that playing sport in sports shoes! That is like a customer calling to let me know that pet urine odour has returned and I tell them it is their fault for owning a pet in the first place! I received a replacement pair of shoes, but was told not to bother coming back if they fell apart again in 2 months time because they couldn’t keep giving me free shoes!!!  Needless to say I won’t be back there, EVER!

Guaranteed carpet cleaning MelbourneThe real deal- guaranteed carpet cleaning Melbourne, with no fine print!

We offer satisfaction guaranteed carpet cleaning Melbourne, with no fine print.  If you are not completely satisfied with the work, then don’t pay, this expectation I am happy to meet – not that I have had to as yet!  If you are not happy, I am not happy and I will not rest until I have done everything I can to make sure your carpets and upholstery look the best they possibly can. The way I see it, it is much better for both of us if I do the job right the first time, so I always set out to exceed expectations and I am confident in my ability to do so.

Next time you need carpet cleaning in Melbourne, why not call me and I will be happy to assist, go on – it’s guaranteed!

 

local carpet cleaners Melbourne
Merry Christmas from BGCC: Local carpet cleaners Melbourne

Your local carpet cleaners Melbourne

It seems to be that time of year again, where we celebrate with family and friends and marvel at how the year has passed so quickly.

It is a time for rituals and traditions, some old and some new. We are local carpet cleaners Melbourne and with three young children, Local carpet cleaners Melbournewe really enjoy the wonder and magic that this time of year brings and we are enjoying creating our own special Christmas traditions. In our family we don’t have a traditional Christmas tree, instead we choose interesting branches found on our walks to and from our local Melbourne school.  We decorate these branches with hand Local carpet cleaners Melbournemade ornaments made by my wife and children over the past few years. Each child so proud of their own unique creation.

If you do happen to have a living tree, make sure you lay some plastic or protective fabric on the floor under the tree to protect your carpet from spills. Also make sure the tree is secure in a bucket of water filled with small rocks or a Christmas tree cradle so it doesn’t tip over and cause water damage to your carpet. If you do have an accident with the water make sure you soak up as much of the water as possible with old towels and try to dry the area with a fan or heater.  Do not stand on the area as this will force the water down into the underlay. If you have a large spill make sure you phone us, your local carpet cleaners in Melbourne, to extract the water and apply the necessary treatments to stop mould and discolouration.

Papier Mache Magic!

Local carpet cleaners Melbourne

Another favourite tradition of ours is the ChristmLocal carpet cleaners Melbourneas Pinata! We make a pinata every year from a balloon and papier mache. The kids love getting hands on with the flour paste glue, they enjoy the creative process and it takes a week or so to get all the layers on and painted. My wife however does not enjoy the clean up afterwards, but we grin and bear it when we see the look pure joy on their faces and to be honest we love to see them working co-cooperatively rather than the usual sibling bickering. If the kids get creative with your carpet or upholstery, don’t panic and don’t go crazy with store bought cleaners, call Black Gold, your local carpet cleaners Melbourne for advice. We can usually suggest the appropriate method for your spill or stain and often it is something you can do your self using products you already have in your kitchen/laundry/bathroom cupboard. If not, we are always happy to come out and clean the stain for you.

Thank you20131207_173535 and see you next year!

Another tradition is to thank all those who have been made our year special, friends, family, teachers, coaches, suppliers and YOU! Thank you to all of our wonderful customers.  Thank you for your loyalty, thank you for giving us a go, thank you for leaving a review, thank you for recommending us to your friends and families, thank you for welcoming us into your homes and offices and thank you for choosing us to be your preferred Melbourne local carpet cleaners.  We have enjoyed meeting each and everyone of you and look forward to seeing you again next year! Speaking of next year….once the Christmas and New Years festivities have finished and your floors could do with special attention, please call us.

We are working throughout January!!

 

 

Melbourne carpet cleaner
Do you review? Reviews of your local Melbourne carpet cleaner can make a difference.

Melbourne carpet cleanerMelbourne Carpet Cleaner : Our mission…

At Black gold Carpet Cleaning and we pride ourselves on giving the best customer service possible.  Our mission is, to always exceed customer expectations with our friendly, professional, affordable guaranteed cleaning results. Hopefully by now you would have seen some of our reviews on our website or on social media such as Facebook or Google Plus.  We take a lot of pride in these Melbourne carpet cleaner reviews and very much appreciate our customers taking the time to leave them.

Melbourne carpet cleaner reviewPower of the Melbourne carpet cleaner review

Did you know that on average, most customers read about 2-10 reviews before making up their mind about a business? We have quite a few more than that and think that our carpet cleaning reviews are exceptional.  Having said that we assume that other Melbourne carpet cleaners probably have similar reviews.  However not a lot of Melbourne carpet cleaners have multiple reviews on multiple review sites.  Upon investigation it seems that, reviews are not at all easy to come by.  So much so that there is a thriving black market where you can buy testimonials for your business!! Reviews are powerful, they can make or break a business.  How many times have you checked Urban Spoon or Yelp before choosing a restaurant and been swayed by the experiences of past customers reported in their reviews? Many of our customers tell us that when searching “Melbourne carpet cleaner”, they chose Black Gold Carpet Cleaning, because of the testimonials on our website. In fact some studies have shown that 52% of consumers agree that positive reviews made them more likely to chose a business, as opposed to 28% who chose a business based on location or price.

What to look out for when reading reviewsTestimonials for melbourne carpet cleaner

While it is not always the only indicator, reviews can give you a fairly good idea about a business.  52% of consumers say they trust on line reviews almost as much as recommendations from friends and family – as long as the reviews seem to real.  Some businesses will do anything to get in front of the competition, including buying fake reviews or testimonials. Things to look out for and be wary of, are lots of short one word “great job” type reviews or reviews in lots of different languages.  This may indicate reviews have been purchased.  Most customers who take the time to leave a review, do so because they have something important to say and share, they will leave at least a few lines. Also make sure that the owners of the business have actually taken the time to respond to reviews by their customers, especially any negative ones.  The way a business owner/manager responds is a pretty good indication about their business and their attitude to customer service.

Melbourne carpet cleaner reviewsIt’s up to you!

As a customer your opinion counts and feedback is essential for any business to ensure they are meeting (or exceeding!) their customers expectations. Not only do these reviews of Melbourne carpet cleaners, help with marketing and search engine ranking, they also give Melbourne businesses unique feedback on areas they are performing well in and those that could do with some improvement. There is a old saying, ” a happy customer will tell 2-3 people about their experience, however an unhappy customer will tell 8-10 people.” So next time you hire a carpet cleaner in Melbourne, make sure you leave them some feedback**, it will help them and their future customers. I do however ask that if you have a negative experience, please try to leave a constructive review, rather than an angry rant, or better still give the business a call and at least afford them the opportunity to rectify the issue first. If they don’t grab this opportunity to fix their mistake, then perhaps a written review is in order.  Just remember your online review is online forever.

One of my favourite reviews…this one was left by a customer on holidays in Vietnam.  We cleaned the carpets in her Malvern home before she went away. At the first internet cafe she found, she wrote this review.  Now that is dedication! More reviews can be found on our website or on our Black Gold Carpet Cleaning Google Local Page

The dream team! Therese and Yasser are not only super lovely people but are a pair of true professionals. A friendly chat and very modest quote from Therese over the phone was followed by great service on the day by Yasser that made the characteristically stressful event of moving house that little bit easier. Our rental property was old, so the carpets were, as Yasser put it, quite ‘dead’. Nevertheless, the carpets looked great afterward, and we almost couldn’t recognise it. Thanks again for your great service and we look forward to booking you guys again sometime. All the best, Nelle & Dit”

**Reviews can be emailed directly to the business, left on social media such as Facebook, Twitter and Google Plus (you may need an account to leave reviews on these platforms) or on third party review sites such as True Local, Yelp, Start Local, Service Seeking, Hot Frog, etc.

Did you know…….

customer service facts from Kana Research

  • 68% of customers defect from a business because they feel they have been poorly treated.
  • For every customer who complains another 26 unhappy customers remain silent
  • It takes about 12 positive experiences/reviews to make up for one bad one
  • About 20% of “wronged” customers will tell more than 20 people about their experience.
  • 91% of unhappy customers will not do business with you again
  • 95% of unhappy customers who complain will do business with you again if you resolve the issue immediately.
  • It costs about 5-6 times more to win a new customer than it does to keep an old one

 

To always exceed customer expectations with our professional, friendly service and affordable, guaranteed cleaning results – See more at: http://blackgoldcarpetcleaning.com.au/about-us/our-history/#sthash.4Lf20P0E.dpuf
carpet water damage
SOS..carpet water damage..washing machine overflowing..Help!

So there I was feet up on the coffee table, soccer on the TV….ahhh I love Sunday mornings.  It is my one day off for the week and now that the weather is warming up, my weeks are getting busier and busier.  Not that I am complaining mind you, but I really do look forward to day off with the family.

Help..carpet water damage emergency! water on carpet

Then it happened….the phone rang… with some trepidation, I answered.  It was of course a job, but not just any job, a carpet water damage emergency!!

Emily from Prahran, Melbourne lives in a share house and unfortunately the washing machine sprung a leak and they were now up to their knees in water – well maybe their ankles, but there was quite a lot of water on the carpet.

Carpet Water DamageKeep calm and throw down the towel!

I told Emily not to panic and I would be there in about 30 minutes. She asked what she could do to while she was waiting, so I advised her to throw down some towels and soak up as much of the water on carpet as possible and avoid further carpet water damage, but not to stand on the towels.  “Whoops” she said, she already had stomped all over them attempting to soak up the water!  Do you do that too?  As soon as there is a spill throw down some paper or towels and stand on them? This is the worst thing to do as it forces all the liquid down deep into the pile and through to the underlay. “Never mind” I told her, “just try not to walk on the area until I get there, oh and open a window if you can.”  Ventilation is important to help speed up the drying process, so a fan positioned opposite an open window is ideal in this situation.

Sometime later……water damage carpet

Of course it was just my luck, that Emily’s Prahran apartment was on the second floor! So once I had lugged my trusty portable water extraction machine up 3 flights of stairs, I got to work, extracting the water from her carpet.

Luckily for Emily and her friends, the water hadn’t soaked through so there was no need to pull up the carpet and replace the underlay. Once the water was extracted, I sprayed 2 treatments, one was an antimicrobial treatment to prevent mold and bacteria and the other was an anti browning solution. When carpet becomes very wet, the backing often causes a brown discolouration of the carpet, which is common in carpet water damage situations and is, not surprisingly called “browning”! I also applied a deodouriser to ensure the carpet smelt fresh like oranges and not wet dog!

All’s well that ends well

I left a couple of blowers there to dry the carpet as quickly as possible and told Emily I would call to check on them tomorrow.  When I followed up with Emily the next day, the carpet was dry and she was very happy! No stains, no smell, just nice clean, dry carpet with no sign of carpet water damage.

For more information please follow this link to our water damaged restoration page.

Water damage restoration

 

carpet stain removal Toorak Village
Carpet stain removal Melbourne…Tales of the unexpected!

Carpet stain removal Carpet Stain removal Melbourne…Tales of the unexpected!

I have been to many carpet stain removal Melbourne jobs, and last Saturday, I had a carpet steam cleaning job in Toorak, for lovely lady named Lucy. She booked me in to steam clean her carpet after having found me on the internet – so happy my marketing is starting to work! I love working in Toorak, the properties are so grand and there is definitely an air of wealth and privilege there. In fact, Toorak has long been regarded as one of Australia’s most prestigious suburbs and definitely has the highest property values in Melbourne. Some of our most notable Melbourne figures are from Toorak, such as, Malcolm Fraser, Ted Ballieu, Sidney Myer, Eddie McGuire, why even Harry Potter (Daniel Radcliffe) himself owns property in Toorak!!

The Crime Scene Coffee stain removal Melbourne

Back to lovely Lucy! After my pre inspection and consultation with Lucy, I began unpacking the van and setting up my equipment when I heard a scream from the next room, it was a blood curdling cry that stopped me in my tracks. I dropped my wand and ran to see what had happened. Upon entering the lounge room, I could see immediately the drama that had just unfolded and it was horrifying! There splattered all over the beautiful cream carpet was a dark, oozing mess which reeked of….coffee. Lucy was frozen to the spot, she had misjudged the coffee table and dropped her entire mug of coffee all over the carpet.

That Old Black (Gold) Magic… Carpet stain removal Melbourne

Luckily for Lucy I was able to jump into action immediately to stop any further damage. I showed her how to dab the stain and blot it up with a clean cloth. Once I had removed as much of the liquid as possible, I sprayed the area with a spotter specifically designed for coffee stains and followed up with hot water extraction (steam cleaning). The end result was magical! Once again my trusty wand and I saved the day – who needs Harry Potter!

How to remove coffee stains from carpet

Whenever you are dealing with spills and stains like tea and coffee, it is really important to act swiftly. The longer you leave coffee on the carpet, the harder it is in terms of carpet stain removal Melbourne. Always blot the stain first to remove as much of the brown liquid as possible. You can the flush the stain with a damp cloth and again blot the area dry with a clean dry cloth. There are different methods for treating the stain, depending on the type of carpet you have. If you are in doubt or have expensive antique carpets or rugs, always call a professional carpet stain removal Melbourne business, such as Black Gold Carpet Cleaning. For carpet stain removal in Melbourne, we do not recommend using any over the counter stain removers as many contain bleach and other chemicals which can damage your carpet or even set the stain making it permanent.

If you prefer to attempt the stain removal process yourself, you can try adding a little white vinegar or mild dish washing detergent to some lukewarm water and wetting a clean white cloth with the solution. Always colour test this type of solution on a small inconspicuous patch of carpet. Lay the wet cloth over the stain and gently press the solution into the carpet, working from the outside in. Next spray a little clean water over the stain to rinse and blot dry with paper towels or a cloth. To dry the carpet you can place a clean dry cloth over the area, followed by a plastic bag and then something heavy like a thick book on top. Leave it like this at least over night before removing.

 

carpet cleaning ink stain
All jobs are “BIG” jobs for Black Gold Carpet Cleaning

Carpet cleaning MelbourneFrom little things big things grow….

Do you treat small jobs like big jobs? At Black Gold Carpet Cleaning Melbourne, we strive to maintain consistently exceptional customer service, no matter the size of the job. One thing I have learned from life experience, is to apply the same enthusiasm and passion to each and every job, no matter how big or small, no matter how profitable, all leads are good leads and all carpet cleaning customers have potential for repeat business.

Carpet cleaning can be unpredictable….

A few days ago, I had a free morning and was looking forward to a bit of a sleep in and a lazy start to the day. You know that delicious feeling of not having to be anywhere in particular after a frantic week of work? Just as I was pouring my morning coffee, I received a call from a distressed carpet cleaning customer in Brighton. She had spilled a couple of drops of ink on her valuable cream coloured wool rug and wanted to know if I could come right away. This was a new customer who had found me via an internet search for “Melbourne Carpet cleaning” so while I was a little disappointed to be called out, I was glad to know my marketing was starting to work.

I admit, at first, I was tempted to pass on the job as it was a lot of effort for very little return and I was really looking forward to my coffee and catching up on the news. However the Brighton customer was quite panicked and kept asking me what she could do to remove the stain herself. Knowing how difficult it is to remove ink, I advised her not to touch it and I would be there shortly. Ink is one of those stains that can be made much worse if you don’t have the right knowledge and equipment. You should always call a professional carpet cleaner to remove ink stains.

On with the job……

Reluctantly I climbed into my van and headed out to the customer’s Brighton address. As predicted it was a very small job and I managed to remove the stain in about five minutes. It took me longer to set up and pack up than to remove the actual stain. The customer was so happy with the result, it was worth missing my coffee just to see her reaction. Carpet CleaningThis also reinforced for me that in Melbourne, carpet cleaning is very competitive, so I am grateful for all work that comes my way.

Small steps to big rewards……

The biggest surprise for me was still to come. Once I had removed the stain, the customer asked me to quote on cleaning her seven seater fabric lounge suite, five seater leather couch, three rugs, seven rooms of carpet and a staircase! I provided her with my quote and she accepted on the spot and booked me in for next week.

You never know where a job will lead and the referrals it can provide. It is important to  give consistent, quality service and results every time, no matter who the customer or how small or large the job. This Melbourne carpet cleaning job started out as a minimum charge call out and ended up landing me one of the biggest residential jobs I have booked so far this year.

At Black Gold Carpet Cleaning Melbourne, we love our job and you will too.

red wine on carpet
How to remove red wine on carpet

How to remove red wine on carpet

Oh no! Not on the carpet!Red wine on carpet

You will be familiar with that phrase if you have ever spilt something, especially red wine on carpet. It is a question we get asked quite often. Read on to find out how we showed Nicole from Canterbury how to remove red wine on carpet.

Unfortunately for her, Nicole is all too familiar with the above scenario.  Yesterday when I went to steam clean her carpets, she showed me a red wine stain, that had happened about a year ago.  She had come home from a hard day at the office and sat down at the computer after dinner with a nice glass of Merlot in hand.  Next thing you know, she got a little too exuberant with the mouse and knocked the half full glass of red wine off the desk. Red wine on carpet – Disaster! Or so she thought! Sound familiar?

Luckily for me, Nicole hadn’t tried to remove the stain with any chemicals, she had just blotted it with water and a cloth.  If she had used an over the counter product, then I might of had a bit more of a fight on my hands to remove the stain.  The fact that her carpets are synthetic rather than made from wool, also helped.  Woolen carpets tend to absorb liquid into the fibre and are less stain resistant then man made carpet fibres like polypropylene or nylon.

Nicole was sure I wouldn’t have much success removing the stain as it had been there for quite sometime.  I told her to stand back and watch a magician at work.  I treated the red wine stain with “magic potion” I concocted for such stains, then cleaned the carpet with my magic wand.  Before you could say abracadabra, the stain was all but gone! You would be amazed, just like Nicole!

How to remove red wine on carpetHow to remove red wine on carpet

“Yasser manged to remove a red wine stain on our carpet that was 12 months old. FANTASTIC! Would use Black Gold Carpet Cleaning again and I have recommended them to my friends.” Nicole, Canterbury, Vic, July 2013

It is important to remember that although I can make most stains disappear as if by magic, successful stain removal depends on many factors including;

  1. The age of the stain – most fresh stains can be removed by using the appropriate chemical or stain remover.  Unfortunately however, it is more often the case that the stain is left untreated for an extended periods before a carpet technician is called to resolve the problem.  This gives the liquid time to be absorbed into the carpet fibre and it sets on the fibre. Whatever you do, do not leave a stain unattended for long periods of time.
  2. The type of fibre and the construction of the carpet – natural fibres tend to absorb more liquid than synthetic fibres and are more prone to pile damage when cleaned too vigourously.
  3. The type of stain – It is very important to identify the type of stain in order to determine the best treatment. Trained technicians should be able to identify a variety of stains by sight, touch and smell if the stains are of unknown origins.
  4. Other removal attempts – Stain removal is a chemical process and all stains have different Ph levels.  A professional carpet cleaner will know the correct stain remover for each Ph level and situation.  Remember, whatever you put on the stain will alter the Ph level. Sometimes this makes stain removal almost impossible to remove, as the cleaner will have to estimate the altered Ph level and adjust his removal process accordingly.

Just remember, it is important to act quickly, you can blot up the excess liquid and dab with a clean damp cloth but do not rub. Please call Black Gold Carpet Cleaning soon as possible if the stain remains.  Our technicians will be able to discuss and identify the stain with you and give you a fairly good idea of the expected outcome.  If we believe we can remove the stain, however fail to do so, we do not charge extra for the stain removal.

 

 

carpet cleaning in Melbourne deals
Death by Coupon! Prices for Carpet Cleaning in Melbourne smashed!

Are coupon and deal sites destroying the service industry, and in particular my service industry – carpet cleaning in Melbourne?

carpet cleaning in Melbourne deals Cheap carpet cleaning in Melbourne is easy to find, but at what cost? I was in the office the other day and happened to answer a call from a customer.  She was asking for a quote to clean the carpet in her large four bedroom house and 5 seater couch.  I did a quick calculation and then discounted it by 25% (it’s winter – our quiet time, so I need to be competitive in my pricing).  When I gave her the discounted price, she screamed – and I don’t mean screamed in a good way!!  She was horrified by my very generously discounted quote and told me it was way too much and she was going to look up her favourite daily deal provider for a better price!

This got me thinking, has the coupon industry ruined our customers’ price perception forever?  Carpet Cleaning in Melbourne is uber competitive and it is really difficult to stand out from the crowd.  We try to by offering fantastic service and results every time and highlighting our uniqueness.  I discussed this in my last blog “carpet steam cleaning in Melbourne – why use us?”.  Price is often a crucial deciding factor for our customers, that is why we try to keep the price as low as possible without selling ourselves short. But how can we compete with “4 rooms of carpet cleaning for $50” and do we really want to?

Confessions of a carpet cleaner…

Before I get into this, I have a confession to make.  When I started this business a few years ago, I signed up to several coupon sites and I sold 4 rooms of carpet cleaning in Melbourne for $50!! At the time it seemed like a great way to get exposure, build our list, get people to our website, to try our service at a super low price and then book us again next time at the true price.  Sadly, we found we were flat out servicing coupon customers and had no time for regular customers and these coupon customers were not keen to return to us without the same discount.  They all raved about our service and sure some did call us up again next time they needed carpet cleaning, but they wanted the same discount again!!  When we couldn’t offer this price a second time, they went back to the deal sites to find another carpet cleaner offering another unbelievable deal.

Carpet cleaning in Melbourne is something many cleaning companies offer, but very few of them are actually carpet cleaners.  It takes time, experience, training the right equipment and knowing how to use it, to clean carpet properly.  This all comes at a cost to the business and contributes to the pricing. When we did coupon deals, of the $50 charged, we only received $30 and the coupon company got the other $20. That $30 barely paid for our petrol let alone our cleaning supplies! We looked at it as a short term marketing campaign rather than a money making exercise.  

carpet cleaning in MelbourneYou really do have to question what sort of result you will be getting from someone charging these types of prices.  Your carpets and lounge suites cost a lot of money, why risk using someone based on their pricing alone?  Would you take your designer dress or Italian Suit and throw it into the washing machine with your socks, just to save money on cleaning?  No, of course not!  You would take them to a professional dry cleaner.  Just imagine how your outfit would look after a good spin in the washing machine!  Do you really want your carpet to end up water logged, shrunken, stretched, damaged, or have the dye run? These are some of the things that can happen if you choose a carpet cleaner on price alone.  Why would you trust your valuable soft furnishings to anyone other than a professional?

I am not for a minute saying coupon carpet cleaners are all cowboys, I just want customers to be aware that price isn’t everything.  I am sure a lot of these coupon deals are from businesses just like ours, trying to make ends meet in tough times, generate a quick cash flow and build a list. 

Before you hire a anyone for carpet cleaning in Melbourne, coupon or otherwise;

  • read the fine print
  • have a look at their website
  • ask about a guarantee
  • check out their accreditations
  • read reviews of the business on other sites (Google +, True Local, Service Seeking, etc.)

 

carpet steam cleaning Melbourne
Carpet steam cleaning in Melbourne – why use us?

Why use carpet steam cleaning in Melbourne by Black Gold Carpet Cleaning?

Recently we have been looking at our marketing strategy and one of the questions we asked ourselves is why choose us for carpet steam cleaning in Melbourne? Why would customers chose Black Gold Carpet Cleaning over and above all the other carpet steam cleaners in Melbourne? What makes us unique? Think about it. It is a really hard question to answer, but we came up with a few answers we would like to share with you.

Fully Qualifiedcarpet steam cleaning melbourne

All of our technicians are fully qualified by the IICRC and trained at Jena Dyco. IICRC stands for the Institute of Inspection, Cleaning and Restoration Certification and is the only internationally recognised standard for carpet cleaning. Jena Dyco is Australia’s most recognised training facility for carpet, upholstery and restoration training. These organisations insist on training and examination before certification is granted. It is not something you can “buy” it is a real qualification. Carpet steam cleaning is something a lot of people can do, but only trained and experienced technicians do it the right way. Professional carpet cleaners, can identify the many different types of carpet fibres and understand the best method of cleaning for each type of flooring. The age of the carpet, the type of underlay, the amount of staining or foot traffic marks and the carpet composition, all need to be taken into consideration when undertaking cleaning. It isn’t just a matter of steam or dry cleaning, but rather what is best for your carpet and it’s condition. Carpet cleaning isn’t only about what method you use or what detergents work best, if you do not have the right knowledge, you can over wet the carpet resulting in browning, odours, shrinkage, underlay damage and mould. At Black Gold Carpet Cleaning we can help you choose the best method of cleaning for your carpet as we offer both steam and dry carpet cleaning in Melbourne.

Family Owned & Operated

We are a family owned and operated business. We have a young family and we are involved in our local community. We understand how having a young family can put time and budgetary constraints on our customers and we always try to work out a time to suit and offer really reasonable everyday rates along with one off specials. We care about our customers and want to give them the best possible results every time at an affordable rate. Our discounts are real and our rates are realistic and reasonable. We can keep our costs low as we do not have to pay sub contractors or franchise fees.

Real Guaranteecarpet steam cleaning

We really believe our carpet steam cleaning service is one of the best in Melbourne and we are really proud of our service and results. We like our customers and we want them to be happy. Simply put, we care about satisfaction, and we offer a real guarantee, it isn’t just a marketing ploy. Our guarantee does not have fine print: if you are not satisfied with the end result then it is FREE. We are always happy to come back and re clean if the need arises, however, at the end of the day if we can’t provide the service you expect, then why should we expect you to pay?

We Keep Our Promise

We keep our promises. A lot of businesses promise the earth to get your business but don’t always deliver. We do. We don’t just want to steam clean your carpet once, take the money and run. We want to see you again. We want your return business, we want you to tell your friends and family about us. Just read our testimonials on our website, they are all real customers and we want to keep adding this type of feedback. One of our friends who runs his own carpet cleaning business couldn’t believe these testimonials are real, he thought we made them up! We don’t need to make them up, we love receiving this type of positive reinforcement and we want more.

Environmentally Friendlycarpet steam cleaning in Melbourne

Wherever possible we try to use locally manufactured environmentally friendly detergents. We don’t just love carpet steam cleaning, we love Melbourne and the planet and want to ensure our kids can too. We also like to support related local businesses and reduce our carbon foot print, by buying our equipment and detergents locally.

Results that have to be seen to be believed!

If you need any more convincing, just take a look at the before and after photos below. They were taken a week ago at an apartment we cleaned in Fitzroy. We believe a picture is worth 1000 words!

Carpet steam cleaning in Melbourne - Before

BEFORE Black Gold Carpet Steam Cleaning in Melbourne – Fitzroy June 2013

carpet steam cleaning in Melbourne

AFTER Carpet steam cleaning in Melbourne – Fitzroy June 2013