Black Gold Carpet Cleaning
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Archive for “July, 2013”

carpet cleaning in Melbourne deals

Death by Coupon! Prices for Carpet Cleaning in Melbourne smashed!

Are coupon and deal sites destroying the service industry, and in particular my service industry – carpet cleaning in Melbourne?

carpet cleaning in Melbourne deals Cheap carpet cleaning in Melbourne is easy to find, but at what cost? I was in the office the other day and happened to answer a call from a customer.  She was asking for a quote to clean the carpet in her large four bedroom house and 5 seater couch.  I did a quick calculation and then discounted it by 25% (it’s winter – our quiet time, so I need to be competitive in my pricing).  When I gave her the discounted price, she screamed – and I don’t mean screamed in a good way!!  She was horrified by my very generously discounted quote and told me it was way too much and she was going to look up her favourite daily deal provider for a better price!

This got me thinking, has the coupon industry ruined our customers’ price perception forever?  Carpet Cleaning in Melbourne is uber competitive and it is really difficult to stand out from the crowd.  We try to by offering fantastic service and results every time and highlighting our uniqueness.  I discussed this in my last blog “carpet steam cleaning in Melbourne – why use us?”.  Price is often a crucial deciding factor for our customers, that is why we try to keep the price as low as possible without selling ourselves short. But how can we compete with “4 rooms of carpet cleaning for $50” and do we really want to?

Confessions of a carpet cleaner…

Before I get into this, I have a confession to make.  When I started this business a few years ago, I signed up to several coupon sites and I sold 4 rooms of carpet cleaning in Melbourne for $50!! At the time it seemed like a great way to get exposure, build our list, get people to our website, to try our service at a super low price and then book us again next time at the true price.  Sadly, we found we were flat out servicing coupon customers and had no time for regular customers and these coupon customers were not keen to return to us without the same discount.  They all raved about our service and sure some did call us up again next time they needed carpet cleaning, but they wanted the same discount again!!  When we couldn’t offer this price a second time, they went back to the deal sites to find another carpet cleaner offering another unbelievable deal.

Carpet cleaning in Melbourne is something many cleaning companies offer, but very few of them are actually carpet cleaners.  It takes time, experience, training the right equipment and knowing how to use it, to clean carpet properly.  This all comes at a cost to the business and contributes to the pricing. When we did coupon deals, of the $50 charged, we only received $30 and the coupon company got the other $20. That $30 barely paid for our petrol let alone our cleaning supplies! We looked at it as a short term marketing campaign rather than a money making exercise.  

carpet cleaning in MelbourneYou really do have to question what sort of result you will be getting from someone charging these types of prices.  Your carpets and lounge suites cost a lot of money, why risk using someone based on their pricing alone?  Would you take your designer dress or Italian Suit and throw it into the washing machine with your socks, just to save money on cleaning?  No, of course not!  You would take them to a professional dry cleaner.  Just imagine how your outfit would look after a good spin in the washing machine!  Do you really want your carpet to end up water logged, shrunken, stretched, damaged, or have the dye run? These are some of the things that can happen if you choose a carpet cleaner on price alone.  Why would you trust your valuable soft furnishings to anyone other than a professional?

I am not for a minute saying coupon carpet cleaners are all cowboys, I just want customers to be aware that price isn’t everything.  I am sure a lot of these coupon deals are from businesses just like ours, trying to make ends meet in tough times, generate a quick cash flow and build a list. 

Before you hire a anyone for carpet cleaning in Melbourne, coupon or otherwise;

  • read the fine print
  • have a look at their website
  • ask about a guarantee
  • check out their accreditations
  • read reviews of the business on other sites (Google +, True Local, Service Seeking, etc.)

 

carpet steam cleaning Melbourne

Carpet steam cleaning in Melbourne – why use us?

Why use carpet steam cleaning in Melbourne by Black Gold Carpet Cleaning?

Recently we have been looking at our marketing strategy and one of the questions we asked ourselves is why choose us for carpet steam cleaning in Melbourne? Why would customers chose Black Gold Carpet Cleaning over and above all the other carpet steam cleaners in Melbourne? What makes us unique? Think about it. It is a really hard question to answer, but we came up with a few answers we would like to share with you.

Fully Qualifiedcarpet steam cleaning melbourne

All of our technicians are fully qualified by the IICRC and trained at Jena Dyco. IICRC stands for the Institute of Inspection, Cleaning and Restoration Certification and is the only internationally recognised standard for carpet cleaning. Jena Dyco is Australia’s most recognised training facility for carpet, upholstery and restoration training. These organisations insist on training and examination before certification is granted. It is not something you can “buy” it is a real qualification. Carpet steam cleaning is something a lot of people can do, but only trained and experienced technicians do it the right way. Professional carpet cleaners, can identify the many different types of carpet fibres and understand the best method of cleaning for each type of flooring. The age of the carpet, the type of underlay, the amount of staining or foot traffic marks and the carpet composition, all need to be taken into consideration when undertaking cleaning. It isn’t just a matter of steam or dry cleaning, but rather what is best for your carpet and it’s condition. Carpet cleaning isn’t only about what method you use or what detergents work best, if you do not have the right knowledge, you can over wet the carpet resulting in browning, odours, shrinkage, underlay damage and mould. At Black Gold Carpet Cleaning we can help you choose the best method of cleaning for your carpet as we offer both steam and dry carpet cleaning in Melbourne.

Family Owned & Operated

We are a family owned and operated business. We have a young family and we are involved in our local community. We understand how having a young family can put time and budgetary constraints on our customers and we always try to work out a time to suit and offer really reasonable everyday rates along with one off specials. We care about our customers and want to give them the best possible results every time at an affordable rate. Our discounts are real and our rates are realistic and reasonable. We can keep our costs low as we do not have to pay sub contractors or franchise fees.

Real Guaranteecarpet steam cleaning

We really believe our carpet steam cleaning service is one of the best in Melbourne and we are really proud of our service and results. We like our customers and we want them to be happy. Simply put, we care about satisfaction, and we offer a real guarantee, it isn’t just a marketing ploy. Our guarantee does not have fine print: if you are not satisfied with the end result then it is FREE. We are always happy to come back and re clean if the need arises, however, at the end of the day if we can’t provide the service you expect, then why should we expect you to pay?

We Keep Our Promise

We keep our promises. A lot of businesses promise the earth to get your business but don’t always deliver. We do. We don’t just want to steam clean your carpet once, take the money and run. We want to see you again. We want your return business, we want you to tell your friends and family about us. Just read our testimonials on our website, they are all real customers and we want to keep adding this type of feedback. One of our friends who runs his own carpet cleaning business couldn’t believe these testimonials are real, he thought we made them up! We don’t need to make them up, we love receiving this type of positive reinforcement and we want more.

Environmentally Friendlycarpet steam cleaning in Melbourne

Wherever possible we try to use locally manufactured environmentally friendly detergents. We don’t just love carpet steam cleaning, we love Melbourne and the planet and want to ensure our kids can too. We also like to support related local businesses and reduce our carbon foot print, by buying our equipment and detergents locally.

Results that have to be seen to be believed!

If you need any more convincing, just take a look at the before and after photos below. They were taken a week ago at an apartment we cleaned in Fitzroy. We believe a picture is worth 1000 words!

Carpet steam cleaning in Melbourne - Before

BEFORE Black Gold Carpet Steam Cleaning in Melbourne – Fitzroy June 2013

carpet steam cleaning in Melbourne

AFTER Carpet steam cleaning in Melbourne – Fitzroy June 2013